(Digital) Marketing - Why You Should Go Digital

It's no secret that the world is going digital.  This transformation process has been happening throughout my entire life.  But does that mean that marketing is following suit?  And furthermore, does that mean you should too?  The answer to those questions is a resounding yes.

For evidence to support my answer, look no further than Maria Velasco's article, entititled "Why Digital Marketing is Important for Business."  Here, she highlights the advantages of digital marketing by explaining how easy and affordable it has become to track the results of marketing campaigns.  She also credits digital marketing's wide reach to consumers as a huge benefit.  The digital age is calling for more and more digital marketing professionals each year, and many students are making the switch (including me).

Though universities across the country offer marketing degrees, few offer digital marketing degrees, and even fewer can provide students with the training they actually need.  Luckily, I'm here to help out any aspiring DM professionals.  The University of Michigan - Dearborn's digital marketing program is by far, the best digital marketing program in Michigan, if not the entire country.  Trust me, I go there.