The Digital Marketing Breakdown Series

Ditigal Marketing.  It's a relatively self-explanatory term, not nearly as complex as other majors like biochemistry, metallurgical engineering, or ecogastronomy (look it up, this actually exists).  But if you delve a little deeper into what makes up this emerging degree program, you might change your mind.

Digital Marketing is made up of lots of subfields, some of which I mentioned in my previous blog post.  It is critical for a Digital Marketing degree program to teach the basics to its students so that they are fully prepared to solve marketing problems with new digital solutions.  In my upcoming series, The Digital Marketing Breakdown, I will highlight four of these basic subfields under the digital marketing umbrella:

1) Search Engine Optimization
2) Social Network Marketing
3) Search and Display Advertising
4) Web Analytics

I look forward to discussing each of these topics in depth, while simultaneously informing you about how U of M - Dearborn's digital marketing program hits on all these topics and more.  Stay tuned...