(Digital) Marketing - Why You Should Go Digital

It's no secret that the world is going digital.  This transformation process has been happening throughout my entire life.  But does that mean that marketing is following suit?  And furthermore, does that mean you should too?  The answer to those questions is a resounding yes.

For evidence to support my answer, look no further than Maria Velasco's article, entititled "Why Digital Marketing is Important for Business."  Here, she highlights the advantages of digital marketing by explaining how easy and affordable it has become to track the results of marketing campaigns.  She also credits digital marketing's wide reach to consumers as a huge benefit.  The digital age is calling for more and more digital marketing professionals each year, and many students are making the switch (including me).

Though universities across the country offer marketing degrees, few offer digital marketing degrees, and even fewer can provide students with the training they actually need.  Luckily, I'm here to help out any aspiring DM professionals.  The University of Michigan - Dearborn's digital marketing program is by far, the best digital marketing program in Michigan, if not the entire country.  Trust me, I go there.

Digital Marketing Breakdown: Part 4 - Web Analytics

Congratulations, you've reached the final topic of my Digital Marketing Breakdown series!  You're an SEO expert, you know all about social media marketing, and you've mastered search and display advertising (if these are unfamiliar to you, please head back to post one by clicking here).  There's only one topic left that will set you on your way to earn a Michigan digital marketing degree: Web Analytics.  Businesses can't maintain an effective marketing campaign without knowing how their users interact with their website.  Numbers people, welcome to heaven.

Web analytics is a generally simple concept, though its processes can be extremely in depth.  The ultimate goal for web analytics is to optimize a website by collecting and analyzing data about how its users interact with it.  Data typically collected can range from how long users stay on each webpage and how they arrived at the site, to which links they clicked on while surfing the site and what page they were viewing when they left.  By collecting this data, web administrators can tailor the site so that it provides its users with the best possible browsing experience.

Though I don't consider myself an expert web developer by any means, I'm quite fascinated by the collection and analysis of web browsing data, and I'm interested in learning more about this topic in my marketing classes at school.  If you're interested in this topic too, and would like some info about the best digital marketing degree in Michigan, check out U of M - Dearborn's digital marketing degree overview for a comprehensive explanation.  I can assure you web analytics will be discussed in one class or another.

Thanks for viewing my digital marketing breakdown series!  Check back often for more posts about all marketing things digital!